Enterprise needs to abide by leading methods, in order to gain an understanding of the environment around it. This is now achievable, through effective data analysis of business information.
Some of the common functions you can expect are KPI reporting, analytics, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI software tools provide operational insight throughout the past, present and future, managing large volumes of structured and unstructured data. By leveraging this information, you can create new business opportunities, and empower your organisation with advantageous market insight, assess the viability of select market segments, and accurately forecast marketing effectiveness.