03 April 2020

Tech Perspective #6: Conferences can and should go digital


Let’s face the facts: a traditional conference is an outdated concept. Being the source of knowledge and opportunity to meet industry specialists, unfortunately, it also generates a lot of problems and consists of some limitations.

  • Phase Out Traditional Conferences
  • Cost Preferences for Online Interactions
  • Meet the Next-Gen Technologies Making it Possible

First of all, you somehow have to get there. It may seem like a piece of cake but think about the everlasting problems with transportation and the cost of it, not to mention the time required and consequently wasted. Also, in the spirit of eco-consciousness, don’t forget about the carbon footprint that it generates.

The limited accessibility and general inconvenience connected with the participation in such events triggered a change. Additionally motivated by the unstable and unpredictable situation in the world, the idea of virtual conferences came to existence.

Virtual interaction

You can observe the general tendency to depart from the traditional approach and switch to digital. Conventional methods of communication are subject to interacting in cyberspace, with live streaming services, such as Twitch or YouTube Live, and VR chats enjoying tremendous success. This rapid and unceasing increase in popularity proves that virtual interaction is the inevitable future of our communication.

According to, 91 million subscribers will utilize live streaming by 2024. With live streaming and VRchat being smash hits, it was just a matter of time until other industries got interested in this topic.

The availability and omnipresence of virtual communication inspired various companies to update and facilitate the process of interacting with their clients. Live chats are more popular than ever, with more than 75% of survey respondents stating that they would prefer to live chat,according to It is also important to mention online education, with webinars and online courses

The market giants took it even further; to ensure the accessibility to their resources and to cope with the problematic world situation, they decided to transfer their conferences into cyberspace. Microsoft’s biggest event of the year, Microsoft Build, was transformed into a digital event. As Microsoft’s spokesperson said, they “look forward to bringing together our ecosystem of developers in this new virtual format to learn, connect and code together”.

The same solution applied in the case of the Game Developers Conference, that expected up to 30 000 people. GDC organizers decided to ask their speakers to record their speeches and to present them on Twitch.

These are just two examples showing a more significant trend: more and more companies decide to move their events and conferences in cyberspace.

What makes it possible to conduct a virtual conference?

As previously stated, virtual conferences are extremely convenient not only for the participants, who don’t have to spend their money and waste their time but also for the organizers. They also can save money and time, but most importantly, can finalize the event against all odds.

Thanks to the accessibility and user-friendliness of live streaming services, organizing an online conference or event is simplified. There is a wide range of different streaming platforms such as Periscope, Twitch or YouTube Live so you can choose the best possible option. If you have your vision and don’t want to follow the beaten path, you can even create your app dedicated to streaming conferences or webinars. If needed, don’t hesitate to seek expert help to deliver the highest quality of service.

Thanks to the developing technology you no longer have to worry about the accessibility and loading speed. The successor of 4G and LTE, the one and only 5G, is going to make this process even easier, with faster download and upload speeds.

The Future of Communication

We live in uncertain times, and it is crucial to be flexible and try as hard as possible to adapt to the ever-changing situation.

The communication is changing, but one thing is for sure: people still need to socialize and gather. Thanks to the developing technology now they can also do it in cyberspace.

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Marcin Bartoszuk
Chief Operating Officer

With Microsoft technologies related since 2005. He graduated from the Computer Science Faculty of the Bialystok University of Technology where he was the leader of the .NET Group and the Microsoft Student Partner. Four times finalist of the national stage of the Imagine Cup competition, and later the mentor and the jury member of the contest. Co-founder of the Bialystok .NET Group. He lectured .NET development at the Bialystok University of Technology. Microsoft MVP in the Client Application Development category in 2008-2010, when he actively participated in the IT community. Constant new technology enthusiast and IT consultant.