01 August 2022

Why Magento? Here's How It Can Boost Your eCommerce Project


Choosing the right eCommerce platform is the first big step towards launching your online business. There are many options to choose from, but if you want to benefit from flexibility and highest customisability, I highly advise to choose Magento.  

As a powerful, open-source eCommerce platform, Magento allows businesses to easily build and manage online stores. Ensuring scalability, extended customizability and robust features, it enables businesses of all sizes and all industries to build remarkable and reliable eCommerce experiences. 

Magento grants its users with numerous unique features that can help them attract customers and hold their attention. It also gives the ability to control functionality and look of your online store, ensuring the best shopping experience. 

You simply can’t go wrong with Magento! 

Magento Background 

Magento, developed by Varien Inc., is an open-source eCommerce platform written in PHP. It was first publicly released in March 2008 to be later acquired by Adobe in 2018. As of 2020, Magento has a 1.4% market share of all websites using a CMS and there are over 250,000 merchants worldwide using this platform. 

Trusted by the most recognisable brands, such as Coca-Cola, Ford, and Samsung, Magento proves to be one of the most flexible and reliable e-commerce platforms. There are more than 6,000 Magento certified developers in the world today and over 300,000+ developers in the Magento community, making it one of the most popular eCommerce platforms among experts.  

Whether you’re looking to open your first online store or want to improve your existing business, this eCommerce solution can help you reach your goals.    

Areas of improvement 

Magento's popularity did not come out of nowhere: it resulted from users’ satisfaction and good reputation among developers.  

Here are some Magento features that can effectively boost your eCommerce project. 

Open Source

Now, even more than ever, it’s extremely important for eCommerce businesses to ensure flexibility and customisability. If you can’t provide agile solutions, you’re going to get left behind by the competition and fail to attract customers. And you can’t let that happen! 

Thankfully, Magento being an open-source platform provides its users with flexible and scalable eCommerce solutions, as well as flexibility to customise your store to respond to your requirements and the needs of customers. 

It also allows the possibility to extend your platform and create unique and differentiated branded experiences. 

Access and Freedom to Choose Magento Specialists 

As every eCommerce store wants to get the best services, a desire arises to seek out the best specialists that can provide expert advice and support and help build the website answering most of the customers’ needs. 

Fortunately, you have plenty of options to choose from when it comes to Magento development. You can freely select any Magento Agency, without sticking with one Ecommerce Agency with its dedicated E-store. On top of that, you can freely select hosted platform of your choice, without limiting yourself to one hosting anymore! 

And that’s not all! If you don’t feel like using the services of an agency, you may also hire developers in an extended team model to fill the skill gaps. If you already have your own team of professionals and need some extra boost, I recommend considering introducing this model to pimp your eCommerce store. 

Responsive mobile 

We are living in the era of mobile devices and a huge part of online shopping takes place on our phones. That’s exactly why it’s so important to ensure responsiveness and great performance for the mobile versions of your store. 

Fortunately, Magento 2 is ready to fulfill new mCommerce requirements and is perfectly optimised for modern browsers and devices. Magento offers the opportunity for websites to have a responsive design to provide a seamless user experience on different screens. On top of that, Magento 2 interface is also touchscreen friendly. 

Magento is good for keeping the standards of mobile web design. Both the free community edition and the enterprise version of Magento incorporate the HTML5 platform to maximize the mobile shopping experience. Consequently, your eCommerce store will always be optimized. 

Both the free community edition and the enterprise version of Magento incorporate the HTML5 platform to maximise the mobile shopping experience. 

Prospects for platform 

Magento is one of the most popular eCommerce platforms in the world. It has been growing steadily for the past decade, and Adobe's acquisition has provided it with a massive boost. As new technology emerges, Magento is sure to integrate it. 

With new extensions and third-party integrations constantly being developed for Magento technology, this open-source platform continues to grow and expand. Regular updates and patches are making it highly secured, making the experience even more seamless and hassle-free. 

Choose Wisely 

Magento is a flexible and reliable platform allowing businesses to easily build and manage online stores. It ensures scalability, customisability and robust features, and enables eCommerce stores of all sizes and all industries to create outstanding eCommerce experiences.  It offers a wide range of SEO capabilities, tools, which makes the platform the best choice for every website owner who wants to sell their products or services online. 

For sure, it's a good choice.

Need an experienced specialist?

Marcin Baranowski
Magento Tech Lead

B2C / B2B E-commerce and E-store Expert. During his 10 years of experience, he has helped over 100 e-stores in migration and development. Specialised in Magento, PrestaShop, Shopify, and WooCommerce.